Communications Review 19

A round up of the week’s best articles:

A fascinating article showcasing the best online training tools for  media professionals looking to improve their technical skills…http://www.nytimes.com/2013/03/11/business/creative-learning-pays-off-for-web-start-ups.html?hpw&_r=0

Is there a future for the regional press? David Montgomery thinks so…http://www.guardian.co.uk/media/media-blog/2013/mar/10/local-world-david-montgomery

Instead of going for a straightforward interview Spikes magazine got Jamaican sprinter Asafa Powell doing something a little more creative…http://spikes-mag.tumblr.com/post/44777233349/asafa-powell-picks-out-his-favourite-sub-10s-100m-races

This week’s most innovative use of social media:

The National Geographic turns 125 this year and  to celebrate it has released a series of rare archive photos onto Tumblr in a showcase entitled ‘Found’. It’s perhaps ironic, yet very appropriate, that such a well-established publication should use new media to mark its 125th birthday. http://natgeofound.tumblr.com/

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This week’s best marketing campaign:

Crowdsourcing  content for marketing campaigns isn’t a novel idea- it just happens to be the case that Three is doing it a lot better than it’s competitors. It’s clear the public likes an advert which stars some kind of cute/ funny  animal (just look at the success of ‘Compare the Meerkat’) and the popularity of Three’s latest advert- which tells the story of a moonwalking Shetland pony- further proves this. Customers can now edit and remix the original video, created by Wieden + Kennedy London, and the customised video they produce will appear in updated adverts on television this week.http://www.youtube.com/user/three

Website of the week:

This  online global petitioning website is a great tool for campaigners. Current petitions, available for you to add your global signature to, include one that puts pressure on Amazon to pay corporation tax in the UK and another demanding EDF to drop its legal action against No Dash for Gas activists.http://www.change.org/en-GB

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